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Chinese Branding. From Moribund To ….?

As just about everyone knows by now, Chinese companies are generally not terribly good at marketing and sales, particularly in the United States. For every Haier or Lenovo, there have to be at least...

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Doing Business In China. What’s Trust Got To Do With It?

A few weeks ago, I met with Scott Markman and John Yang of the Monogram Group, a Chicago advertising, branding, and market research company.  What differentiates the Monogram Group and what led to our...

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